'This Girl Can' - 250 Word Analysis

The advert 'This Girl Can' uses Missy Elliott's song to portray woman as being strong and independent, just like Missy Elliott is herself. The women in this video are being represented as powerful throughout, as you can see them continuously exercising and tiring themselves out, yet they carry on. This video reaches out to it's target audience of women by encouraging them to keep fit and healthy no matter what size they are. It could be seen by woman as very motivational, as the song is upbeat and blends well with the fast action shot filming, and general theme of the video.

Mis en scene is used throughout this video with what the women are wearing. Women appear as not caring about anyone else's opinions, as there are larger women not afraid to show their body, whereas stereotypically, they are less likely to due to people with opinionated views.

High key lighting is used to create a positive atmosphere. This is effective as it changes the overall mood of what you see, and the advert's target audience might feel more motivated than they would be without high key lighting creating a positive effect.

just like Missy Elliott is herself. The women in this video are being represented as powerful throughout, as you can see them continuously exercising and tiring themselves out, yet they carry on. This video reaches out to it's target audience of women by encouraging them to keep fit and healthy no matter what size they are. It could be seen by woman as very motivational, as t