Textual Analysis | George Ezra - Blame It on Me

Lighting 

The entire video is shot outside, with all natural lighting, This means that no external light source has been used. The general tones of the lighting are positive, as the weather outside is sunny. Despite the negativity that is occurring in the video, the weather stays sunny. However, there is one scene where it's raining specifically over him. This could imply that everything at the time is going wrong, as rain indicates sadness. 

Scene

The scene of this music video shows a man's journey in which a selection of things occur, with the vast majority being negative. For example, his guitar gets ran over by a car. I think that the director is trying to make a point that everything is going wrong, yet the atmosphere around him stays the same. In regards to the location, the video was shot in what appeared to be a rugged, run-down town with little inhabitants. There are different types of people that show up throughout, such as an entire rugby team; this is what makes the music video unique. 

Sound

There are a few sounds added to this music video, such as gun shots towards the end of the video. These are all diegetic sounds which the character will be able to hear. The non diegetic sound in this song is the backing music - only we as the audience can hear this. It has been added over the video, as he is only miming. The actual backing music is fairly soft-tone, with the main instrument being an acoustic guitar. There is also a light drum beat with a guitar riff over the top of the chords. 

Camera

The camera angles in this video vary. Although most of the angles are either at eye-level or just below, the director has creatively used the camera angles to an advantage of effectiveness. For example, at (0:54), some form of 'feces' falls on George. The camera angle is as if it's following the feces as it falls. This could be referred to as a camera track. A camera track is where the focus point is followed by the camera. Having the camera angle at eye level is effective because it appears as if we're there, in the scene (on the same level as the character). 

Mis-en-scene 

The video set contains little surroundings, with simple run down houses. The fine-detailing is used for when each different person/group of people enters. Each 'event' stands out because of how original, and out of place they all are. In regards to costume, George Ezra's clothes are normal, as if he was simply going outside. 

Colour Connotations 

There's no connotations between his dress-wear and the fact that he's going on an adventure. The colour connotations with his clothing is clean, and 'fresh' in terms of colours tones. His shirt is a light blue colour, which can relate to feeling bright, and happy. Because of what he's wearing, we can infer that George is middle class.